HP’s ads can be targeted by device data like when someone uses their PC, what apps they use, their email address, purchase history, and location, according to the pitch deck. For example, HP can identify people who have downloaded tax preparation software or someone who spends more than 10 hours a week using conferencing apps. Advertisers can then target ads to those groups of users, according to the pitch deck.
Desktop streaming
The average HP customer uses the company’s devices for more than three hours a day, according to the pitch deck. And on desktops, a big chunk of that time is spent streaming.
HP is rolling out its own free ad-supported TV service (or FAST), according to the pitch deck. The service will include on-demand video, audio and other types of content and will also include several ad formats widely sold by other streamers. There are in-stream ads that run for 6, 15, and 30 seconds. There are also pause ads, and carousel ads that appear on the home screen above recommended content.