Everything gets a plus now!
Meta tried to slip a few subtle branding changes by you, but I won’t let them. You may not have noticed the name updates to a few features…
Advantage+ Campaign Budget
Remember Advantage Campaign Budget?
You know, the feature that was originally Campaign Budget Optimization?
Well, its name has changed again. Now it’s Advantage+ Campaign Budget.
At first I thought I was losing my mind and it’s been that way all along, but I confirmed that it changed.
But this wasn’t the only feature to get the upgrade.
Advantage+ Targeting Features
All of the Advantage audience expansion features changed, too.
Advantage Detailed Targeting…
…is now Advantage+ Detailed Targeting.
Advantage Lookalike…
…is Advantage+ Lookalike.
And Advantage Custom Audience…
…is Advantage+ Custom Audience.
The name changes are reflected in Meta’s official documentation.
But Why??
Awesome! So, what new functionality comes with the +?
Nothing. The features don’t change.
This appears to be so that branding falls in line with new Advantage+ Campaigns. And it’s not a bad thing really. The fact that some features were Advantage and others were Advantage+ was confusing.
At one point I did dedicate myself to understanding the difference between “Advantage” and “Advantage+”, but I couldn’t tell you what that difference was now. This eliminates that point of confusion.
But the whole thing also feels a bit ridiculous. I can’t wait for the Advantage++ upgrade.