“Everything was very complementary. The cultures were really aligned, and the combination of skill sets and technology made it a no-brainer,” he said. “The org structure was, frankly, the easier part. People quickly understood why this was going to benefit them—more opportunities, different types of clients, better tech.”
While most of Attention Arc’s clients are media-only, the agency also supports integrated opportunities across Cheil North America. Work for Shoe Show, a family-owned U.S. footwear retailer with over 1,100 stores, is a recent example. “It was a McKinney client, and we’ve layered in more video-based components to address an awareness problem,” said Patel. “We’re planning to replicate that full-service approach across our roster.”
Now that the Attention Arc brand is in market, the next “signal of success” will be winning new business. “We’ve got a few in the hopper already,” Maglio hinted.