“We spend time on Goodreads reviews and see how people talk about our books and romance in general. They tell you what they are looking for and what they like,” said Cerulo.
About six months before 831’s official launch in September 2024, it began hosting and attending events, both to spread the word and to learn from the community about what books they’re excited about and responding to. Events remain a key part of 831’s strategy.Â
831 caters to a fan sensibility down to its distinct book covers—a key part of its branding—which feature easter eggs. The color-block ratio is an 8-3-1 grid and the numbers are also hidden in a cupid figurine on the cover of every book. It works with design firm C47 for all of its visuals, from book covers to merch.
So far, its attention to detail is paying off—bookstores like the Strand in New York City are displaying its books together as a set.
Going forward, 831 will continue to look to fans for inspiration and guidance around what projects to commission next.Â
“It’s always been our intention to have a conversation with the fandom, so they can help us shape the types of stories we’re telling and in what way,” said Mazur. “That’s how it should be.”
Correction 7/18/2025 at 9:50am ET: This story has been updated to reflect that 831 Books is represented by Authors Equity, not Artists Equity, as previously written.