Capturing clean audio and intentional visuals in a dynamic, sometimes unpredictable space required a thoughtful setup and a nimble approach. Working in a tight location pushes us to be more creative with framing and pacing. It also allows us to capture authentic interactions that bring a story to life.
Collaborating with Repeat Clients
Long-term client relationships give us the opportunity to go deeper. We’re able to better understand a brand’s voice, refine the visual approach over time, and create content that feels fresh while staying true to the core message.
This shoot with BankCherokee was a great example of that kind of collaboration. As a local video production team based in Minneapolis, we were especially proud to help share the story of Wild Rumpus — a neighborhood bookstore making a big impact — and the support it received from BankCherokee.
Telling Stories That Reflect Community Values
At the heart of this shoot was a story about community: a bank supporting a local bookstore that’s making space for young readers of all identities and experiences.
In any production, we’re always looking for through-lines — the places where mission, values, and environment align. Projects like this remind us that video production doesn’t just share what an organization does — it has the ability to reflect a company’s authenticity, values, and who they serve.
Capturing Personality Through Environment
The store itself was a great background to draw inspiration from when finding our frame for the interview and b-roll locations. Every detail in the store told us something about the values behind the brand. With so much personality built into the space, we had plenty of room to get creative and let the environment help tell the story.
That’s why, during pre-production, we always make time to walk through the space. It gives us a chance to get familiar with the environment, align on the core message, and map out how we’ll bring that story to life visually and technically.