At its upfront event this year, Fox dedicated a lot of time to talk about its multi-pronged approach across its portfolio. The presentation included former baseball star Derek Jeter, Beat Shazam host and actor Jamie Foxx, Fox News Outnumbered host Harris Faulkner, Celebrity Weakest Link host Jane Lynch, and NFL on Fox reporter Rob Gronkowski.
During his portion of the event, Collins emphasized the 26% growth in viewing time across all Fox properties over the past year, despite industry declines. He pointed to EDO data that reveals advertisers would need 75 seconds of ad time elsewhere to achieve the same impact as 30 seconds of advertising on Fox.