Liquid Death still wants to murder your thirst, but the canned water brand also wants to lay waste to your lunch order from Sheetz.
The two companies are collaborating on a day-long stunt on Friday that will cut customers’ made-to-order sandwiches in half with a chainsaw. Calling the free service “the ultimate customization,” which may or may not turn out to be as chaotic as it sounds, the partners have recruited an artist named Chainsaw Jenna to do the honors.
Death Machine, Liquid Death’s in-house creative group, drops a ketchup-spattered video today to announce the program, which will happen at a single store whose location won’t be revealed until Friday. The result of the machine-meets-chicken-po’boy is “psycho good,” per a character in the ad.
Sheetz, a fast-growing Pennsylvania-based chain, has a history of snark and comedy in its advertising, making it a logical fit for Liquid Death. The retail brand is a popular large-footprint destination, complete with gas pumps, convenience store goods, and in-house restaurants with the ongoing tagline “Why the Sheetz Not?”
Murdering thirst, with caffeine
The project comes on the heels of Liquid Death’s recent announcement that it will wade into the crowded energy drink category with a sparkling, “better for you” option. The product line, featuring an “unextreme caffeine” level roughly equal to a cup of coffee, is expected in January 2026, per the brand.
The new products—which will compete with the likes of Red Bull, Celsius, and Monster in the $23.9 billion category, per Mintel—join Liquid Death’s iced teas and still, sparkling, and flavored waters.
An early tagline for the drinks is “feels like a coffee, not an electric chair,” though full marketing plans have not yet been released. But CEO Mike Cessario gave a sneak peek, writing in a LinkedIn post that the campaign will include Darshan Shah, “one of the top longevity and wellness specialists,” who helped the brand formulate the drinks.
Sandwich hack
The stunt with Sheetz will include a merchandise drop, common to both brands. Themed t-shirts, totes, safety goggles, aprons, chef towels, and baseball caps will be available in the SheetzShop.com store.
By partnering with the retailer, Liquid Death continues to add to its lengthy list of collaborations, which have accelerated in 2025, as has its sports and entertainment ties.Â