ADWEEK’s 2025 Agency of the Year...

For years, ADWEEK’s Agency of the Year awards have recognized the most outstanding agencies setting the standard of excellence across the advertising and marketing industry. 

From creative powerhouses to emerging innovators, these honors spotlight the companies raising the bar for commercial creativity while driving meaningful business results for clients.

This year, to reflect the expansion of advertising, marketing, and creativity into new realms, we’ve added five new categories to expand the breadth of our awards:

• Independent Agency of the Year 
• Agency Network of the Year
• Social/Influencer Agency of the Year 
• B2B Agency of the Year 
• Innovation Agency of the Year 

These new categories join the existing seven categories returning this year:

• Global Agency of the Year 
• International Agency of the Year 
• U.S. Agency of the Year 
• Midsize Agency of the Year 
• Small Agency of the Year 
• Breakthrough Agency of the Year 
• Multicultural Agency of the Year 

ADWEEK’s Agency of the Year awards are open to agencies worldwide. This year, to support our investment in the awards, we have added a fee for all entrants: 

• Early Bird Deadline: $375 until Aug. 8
• Standard Deadline: $425 until Sept. 12
• Extended Deadline: $475 after Sept. 12
• Final Deadline: Sept. 19

Entries will be evaluated by ADWEEK’s editorial team with an eye toward business results, creative excellence, talent development, leadership, innovation, and impact. 

A shortlist of five nominees per category will be published on ADWEEK.com prior to the winner announcement, which will feature as a special package in the December issue. A winning agency will have the opportunity to design ADWEEK’s magazine cover that month.