According to Similarweb data, The Wall Street Journal’s share of overall search traffic fell to 24% from 29% over the past three years. The New York Times saw its share of traffic from organic search decline to 36.5% in April 2025, down from nearly 44% three years earlier.
At the same time, Google’s grip on the global search market is loosening: Its share has dropped below 90% in six of the past seven months, as users explore alternatives like ChatGPT. That shift may be adding pressure on the company to repair its relationship with publishers, whose content underpins not just Google’s traditional search, but its AI future.
