Google is rolling out some new AI-powered shopping discovery tools, including advanced virtual try-on for certain clothing items, updated price tracking to stay on top of sales, and text-based matching for fashion styles.
First off, on its advanced try-on tools. Back in May, Google shared a preview of its advanced, AI-powered try-on process for clothing, which enables you to use your own selfie image as the model for clothing matches. The option was originally only available to Search Labs participants, but now, Google’s rolling it out to general users (in the U.S.) as well.
As you can see in this example, the process enables you to see what items might look like on you specifically, which could be a big step up in the online shopping process.
As explained by Google:
“To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the ‘try it on’ icon. Upload a full-length photo of yourself and within moments you’ll see what you might look like wearing those gingham-print pants on the first day of class.”
You’ll then be able to scroll through other looks that you’ve tried, while you can also save looks and items, and share them with friends to get their opinions.
Depending on accuracy, this could be a big help in selecting the right items, though that will all come down to how the real world items match up with these previews. That’ll take some time to understand, but if you find that this is an accurate depiction of more items, it could well bring online shopping more into line with the in-store experience.
Google’s also looking to make it easier to track relevant price drops, with upgraded price alerts.
“Starting to roll out today, when U.S. shoppers hit ‘track price’ to set an alert for a product, you can specify your preferred size and color, as well as the price you want to pay. The Shopping Graph has products and prices from all across the web, so we’ll let you know when there’s an offer that meets your criteria.”
That could make it much easier to stay on top of specific product prices and sales, and get them at the best price.
Finally, Google’s also rolling out product alerts and search based on text descriptions.
As you can see in this example sequence, Google’s updated AI descriptions will help you find relevant product matches based on conversational queries, adding another way to find the best matches for your preferences.
These are some handy updates, and with the sales season coming up, they could be especially handy for those seeking out the best bargains.
All of these new elements are being rolled out to Google Shopping users in the U.S., ahead of further expansion in future.