Anticipation was high for the debut of the third and final season of Squid Game, as the Netflix limited series topped 3 billion viewing minutes in Nielsen’s Top 10 Overall Streaming chart for the week of June 23.
Squid Game’s strong numbers—3.204 billion viewing minutes—were the best weekly showing in the chart since The Night Agent’s 3.11 billion minutes viewed in January. However, Squid Game’s impressive showing falls short of the all-time record of 4.6 billion viewing minutes set during the week of Dec. 30, 2024, through Jan. 5, 2025, by none other than Squid Game.
According to Nielsen Streaming Content Ratings, 44% of Squid Game’s audience came from the Hispanic demographic, with the series being mainly watched by the adults 18-through-49 demographic. They accounted for 58% of the total viewing, with a heavy tilt toward the under-35 demo, representing 32% of the demo viewers.
The week of June 23 saw five titles with over 1 billion viewing minutes, with Netflix accounting for seven titles in the chart, and one title having shared distribution rights.
The only non-Netflix title in the top five, with over 1 billion viewing minutes, was Peacock’s red-hot reality dating series, Love Island USA, which garnered 1.781 billion minutes viewed to take the No. 2 spot. Love Island USA’s 18-through-34 demo viewership totaled over 2.7 billion minutes, making it the demo’s most-streamed title in June.
Netflix-acquired title Animal Kingdom drew 1.703 billion minutes viewed in its fourth week to finish in third place. It was followed by the previous week’s No. 1 and another acquired title by Netflix, Blindspot, which finished with 1.651 billion viewing minutes.
Rounding out the top five was Netflix original drama series The Waterfront, accounting for 1.445 billion minutes viewed.
The remaining titles in the chart consisted of Netflix’s Ginny & Georgia at No. 6 with 979 million viewing minutes. In seventh place was Hulu’s only entrant in the chart, with the debut of the fourth season of The Bear serving 917 million minutes viewed. It was followed by Disney+’s Bluey, which had 860 million viewing minutes.
The remaining two spots in the chart belonged to Grey’s Anatomy, which is distributed by Hulu and Netflix, earning 842 million viewing minutes; and Netflix’s KPop Demon Hunters animated movie, which closed the chart with 778 million minutes viewed.
