The TV-Themed 2025 Comic-Con Activations You...

Meanwhile, It: Welcome to Derry will be deploying Pennywise-inspired pedicabs around San Diego on Friday to offer free rides to attendees, while brand ambassadors will hand out sweets throughout the San Diego Convention Center, Gaslamp Quarter, and Harbor districts. On Saturday, fans will be able to attend a screening on a first-come, first-served basis to watch exclusive footage from the premiere episode of the upcoming series, with showrunners Andy and Barbara Muschietti in attendance.

Bumper Battle (Peacock)

To promote the Twisted Metal series starring Anthony Mackie, and based on the popular video game set in a post-apocalyptic wasteland, Peacock recreated bumper cars with a twist. As an homage to its tournament—a focal point in the second season—attendees will be able to choose their car, which features the show’s vehicles reimagined as bumper cars, and take part in their own version of the Calypso-hosted derby from Thursday to Saturday in the Lot at 1st Avenue and J Street. Along with the bumper car experience, fans can expect photo opportunities, a showcase of the actual tournament cars featured in the series, and other surprises.

Outlander and Spartacus (Starz)

Expanding on its “We’re All Adults Here” marketing campaign, Starz is bringing to life the worlds of Outlander, Outlander: Blood of my Blood, and Spartacus: House of Ashur at Comic-Con this year by placing branded banners and art at Hard Rock Hotel to showcase the three series.

Starz also featured a surprise performance from Raya Yarbrough, who sang a live performance of The Skye Boat Song for Outlander‘s theme in the first six seasons complete with a sing-a-long for fans, which was followed by a concert of bagpipers who played Scotland the Brave before one of the panels.

Meanwhile, Starz is a presenting sponsor of Entertainment Weekly’s Saturday night party, which includes both classy and cheeky branded slogans like “Because your nights deserve some action” and “Family fun has its time and place. This isn’t it.” Guests will also be able to pose at the Starz photo booth and branded-cabana.

Keep an eye out for Spartacus: House of Ashur-branded pedicabs reimagined as Roman chariot along with blood-splattered drivers around the streets of San Diego near the convention center.

Doctor Who UNIT Black Archive (BBC)