That’s the lesson I was taught from a young age: how to connect and how to feel an experience beyond the surface. For marketers, it’s about building moments that mean something, remembering that “target audiences” include people who experience the world in many different ways.
The world is obsessed with what is immediately visible. But great marketing goes far beneath the surface. It creates connection. It gives people space to feel seen. And in a world that so prizes the superficial, its empathy that builds lasting connection—long after the impressions fade.