Others try to spell out her pronunciation and point out the inaccuracy in what she’s saying.
Even singer Doja Cat joined the trend, posting her own rendition of the ad to her 25.5 million followers. Her video received 8.6 million views and 2 million likes.
Other videos using the sound leverage more serious criticisms. One spotlights a group of diverse models and reads, “their jeans are great too btw.” It garnered 4.6 million views and 1 million likes. In a video posted by a creator with 1.5 million views, the creator calls the spot “literally an ad FULL of racist dog whistles.”
Several videos show users throwing away American Eagle jeans in their closet. One accumulated 4.6 million views. Another video with 2.5 million views says, “And so we’re no longer shopping at AE or aerie right? RIGHT???”