ShopMy is one of the biggest influencer marketing tech firms, and the company raised $77.5 million in Series B funding in January. ShopMy’s technology automizes gifting programs with influencers, provides data on influencer sales and what brands they link to, and offers ways for brands to offer higher commission rates to influencers. More than 1,000 brands use ShopMy’s platform, according to the company.
“We find influencers who can move product rather than influencers who can create content. Brands use us to build and grow their community of sellers,” said Lopinsky.