Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated summaries now appear in over 13% of desktop search queries in the U.S., up from just 6% in January 2025.
Drawing on 10M+ keywords and 200K+ clickstream queries, the report explores where AI Overviews are gaining traction, how they’re influencing zero-click behavior, and which industries and keyword types are most affected. Key takeaways include:
- Informational queries dominate AI Overviews—putting top-of-funnel content at risk
- Zero-click rates are high for AI Overviews, but aren’t consistently rising
- High-trust categories like health, science, and law are seeing the fastest growth
- Navigational and commercial queries are beginning to trigger Overviews too
The report also outlines which high-value keywords remain untouched—giving SEOs a roadmap for opportunity amid disruption.
Download the full report to explore the data and adapt your SEO strategy for the AI-driven SERP.