The event arrives just days before WWE’s SummerSlam begins at MetLife Stadium, and a week after the passing of Hulk Hogan—giving Hart’s appearance added significance. At 68 years-old, “he’s the last of a dying breed,” Kirshbaum added.
Summer Bash is currently a one-night experiment, but Kirshbaum is already thinking ahead.
“Everybody wants to be a part of something that’s replicable and scalable,” he said.
For Nue agency, the event also lends a view into where fandom—and attention—is going: “There’s such an abundance of content right now. You know what makes this worth getting off the couch for? The cross-pollination of really different groups to create this special fan experience.”