The partnership continues a trend for WWE.
Over the past year, WWE has been leaning into its brand partnerships and sponsors amid a surge in popularity and viewership. For instance, WWE and Slim Jim announced in June an extension of their 2023 multi-layered partnership, with Slim Jim becoming the center ring sponsor during every edition of WWE’s weekly flagship program, Monday Night RAW, which streams globally on Netflix.
Meanwhile, earlier this year, Netflix announced it sold out its ad inventory for WWE RAW title sponsorships throughout the next few quarters and partnered with several brands like Snickers, Cricket Wireless, Intuit TurboTax, Wingstop, MinuteMaid, and more.