With our last platform update, we added new playlist filtering options and launched the Vertical Lightbox content unit — and we’re not slowing down. With Platform Update 7.4., we are introducing our brand-new OTT Traffic Driver content unit and several exciting upgrades for our OTT Builder. Check the full Platform Update 7.4. changelog down below.
OTT Traffic Driver — One Click to Your OTT App
Platform Update 7.4. brings major upgrades for publishers working with OTT streaming apps. Our newest content unit — the OTT Traffic Driver — is built to seamlessly guide users from your website to your web OTT app with a single click.
Here’s how it works: The unit appears on your site like a regular video. But when users click on it, they’re instantly redirected to your app. It’s an intuitive, non-intrusive way to grow your app audience and drive meaningful engagement right where it matters.
Create, Test, Perfect — OTT Builder Now with Preview and Staging Save Built In
We’ve made the OTT Builder easier, faster, and more efficient to use. With full automation now in place, the entire setup process requires far less manual work, letting you build and launch apps with minimal effort.
You now have more creative control, too. The updated feature video section lets you go beyond a single highlight. You can now showcase an entire playlist and allow users to swipe through multiple highlighted videos. It’s a sleek, engaging way to spotlight top content on your homepage.
The new preview feature gives you a clear view of your app before it goes live. Plus, the addition of a staging save option allows you to safely test and save changes in a separate environment without impacting the live version. Whether you’re updating content or launching something new, the upgraded OTT Builder gives you more control with less hassle.
Full 7.4. Changelog
- Added the OTT Traffic Driver content unit
- Added full automatization, preview, and staging save to the OTT Builder
- Added auto CC download
- Fixed several minor platform bugs
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If you have any questions about this update or need help with anything, get in touch with our support team over Helpdesk or email.