When filming corporate video for conferences or events, we always anticipate certain presentation and schedule constraints that require careful planning. At this conference, we heavily relied on the schedule to ensure we captured all the necessary footage for the final deliverable. Our plan was to use the first day to gather most of the b-roll and the second day to capture client testimonials from those who use and have positive experiences with ImageTrend’s products.
This approach worked well for our small crew, allowing us to focus on filming high-quality content without feeling rushed on either day. As a video production company, we strive for a process that balances efficiency with maintaining the highest quality of content. For ImageTrend, it was crucial to capture diverse content to portray the conference as exciting and engaging, while also ensuring we gathered positive, authentic testimonials from real users of their products.