MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft.
Traditionally, many organizations viewed RevOps as a sales support and reporting role. The study, “The Rise of RevOps to the C-Suite,” found RevOps is taking on a much larger role in how organizations plan, forecast and manage business performance.
The study found 73% of companies now have a C-suite role dedicated directly to RevOps, with teams working most closely with COOs (26%), CEOs (25%) and CFOs (24%).
The study also found the companies seeing the strongest results embed RevOps in forecasting, planning and cross-functional strategy. These organizations report better alignment between sales, marketing and customer success, as well as more agility when market conditions change.
Dig deeper: What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops?
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About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.