| People Follow Influencers’ Recommended Products |
| ShopMy’s Revamp Turns Influencer Picks Into Shoppable Feeds |
ShopMy is bringing its affiliate link platform directly to consumers.
ShopMy facilitates affiliate marketing partnerships between creators and brands. Creators use ShopMy’s links to share products with their followers and earn commission when their followers buy products directly from those links. Brands use ShopMy’s platform to run and manage influencer marketing campaigns. The platform boasts 175,000 creators and 50,000 brands offering commissionable products.
ShopMy is launching a major update to its affiliate link marketplace called circles. Circles allow users to follow influencers. The company is also introducing a search feature for consumers. And when an influencer posts a ShopMy link to a product, the platform automatically adds the product to their storefront. Previously, influencers had to manually update storefronts with items.
“We’re introducing shoppers into the fold to make creators more impactful and their product recommendations more shoppable,” ShopMy’s co-founder and CEO Harry Rein told ADWEEK.
The goal is to help consumers find an influencer’s product recommendations across platforms like YouTube, TikTok, Instagram, and Substack, said Rein.
“Now you have one single, easy feed to see everything they’re recommending,” Rein said.
Making product recommendations easier
Consumers can build profiles on ShopMy, add their favorite influencers to their “circle,” and “heart” recommended products. Adding a creator to a circle is ShopMy’s version of a follow. A user’s feed shows all influencers in their circle, and they can search those recommendations. Consumers will also be able to see the most popular items posted by their circle.
If a consumer buys an item that is recommended by multiple influencers in their circle, the commission is split evenly between influencers.
Previously, consumers could only go to a single influencer’s account, and they couldn’t search for items or other creators or save products.
“We’re basically turning everything influencers like into an e-commerce storefront,” said Tiffany Lopinsky, cofounder and president of ShopMy.
ShopMy is positioning itself as an alternative to algorithm-based shopping. Its new tagline is “Curated by the obsessed, not the algorithm.”
“It’s a simple, clean approach that commerce needs a facelift to be more built off human taste and recommendations,” said Rein.