How To Get More Views on...

Figuring out how to get more views on TikTok after posting is an important growth strategy for content creators.

Why? Because the more times people see your content, the better your chances of growing your reach and engagement, leading to potential earning opportunities.

Building a TikTok marketing strategy means experimenting with new ways to increase your visibility based on your brand and audience. If you’ve been struggling to reach more people, take note of our hacks below for how to get more eyes on your TikTok account and videos—for faster growth and brand discovery.

What is considered a view on TikTok?

A video view on TikTok measures the number of times your video starts to play. Even if the viewer scrolls away immediately after a video starts rolling, it’s still counted as a view.

However, these situations aren’t always black and white. Here are a few specific cases when a view may or may not count:

• Autoplays: Autoplays are counted as views. TikTok users don’t need to engage with a video for it to be counted.
• Loops: Looped videos are not counted as individual views if they occur during the same impression. For example, if a video loops five times while you’re typing a comment, it still only counts as one view.

For creators monetizing their videos through the TikTok Creator Fund, views must be “qualified” to count. This means they must:

• Be unique video views from the For You feed
• Be watched for five seconds or longer
• Not be paid, artificial or promoted in some way

Why views matter on TikTok

Views are a crucial TikTok metric. They highlight how many times people have seen your videos, which signals interest in your content. The more views you get, the more your videos get shown and suggested by the TikTok algorithm to reach a wider audience.

More TikTok views also translates to more chances to receive other types of engagement. This includes comments, follows and shares, which are pivotal to how you grow on TikTok. These metrics matter when it comes to highlighting the size of your TikTok account for possible monetization or partnership opportunities.

How to get more views on TikTok: 12 strategies for growth (even with no followers)

Whether you’ve been posting videos for a while or just started a new account, you don’t need a large following to get more views on your TikTok content. Here are some practical tips to try today to grow your current audience.

Optimize your video for discovery

If you want to reach new people, you need to make it easier for them to find you. Use these five hacks to make your TikTok account more discoverable.

1. Add hashtags to your content

Hashtags exist on nearly every social media platform as a way to categorize, tag and search for content, and TikTok is no different. TikTok hashtags are used similarly, but they can also be used for trends and challenges.

Using hashtags in TikTok captions can help even more users discover your content and boost your view count. However, you need to be strategic about your hashtag use. Make sure you’re using hashtags that are both popular and relevant to your content.

Here are a few key ways to find the best hashtags for more TikTok views:

• Pay attention to the hashtags your competitors are using
• Use a third-party tool like TikTok Hashtags to find popular tags
• Take advantage of TikTok’s autocomplete features to find hashtags
• Browse through the For You page (FYP) to discover trending hashtags
• Search TikTok’s Creative Center to find product-related tags in your industry

Here’s an example of how to incorporate hashtags into your caption to help boost your videos:

Source: TikTok

Adding three to five hashtags seems to be the sweet spot for gaining a positive amount of reach. Experiment with different tags and try to keep them consistent with similar topics. This will help the TikTok algorithm understand what you’re posting about and get your content in front of the right audience.

2. Include popular music and trending audio

When in doubt, use popular music and sound clips within your video content. If someone likes the music clip, they can click on the spinning album in the bottom right corner to view more videos that use it, potentially leading them to discover your content.

TikTok now makes it easy to search for trending audio for your videos, including royalty-free songs and audio that’s cleared for commercial use. This means you’re free to use it on your business account.

Remember that you don’t have to do a TikTok dance or anything controversial to create popular videos. A bit of creativity can help you incorporate trending sound bytes into your videos to get more TikTok views.

Leveraging trending music and audio is an easy way for brands to boost their reach and potentially get picked up on the TikTok For You page. The key is using music that makes sense for your content.

3. Follow viral TikTok trends

Speaking of trends, TikTok is all about following viral trends, and they’re a great way to get more reach. Thankfully, there are many different types of trends to choose from. This includes dances, challenges, memes and more.

There are also truly organic events like the “Demure” trend that took over TikTok last year. Brands, influencers and everyday content creators alike got in on it and saw massive reach as a result. This example highlights again how you can use trending TikTok audio to get more views.

One of the best ways to gain an understanding of viral trends on TikTok is to spend time consuming content on the platform. Take a look at competitors and other brand accounts, but scroll for a bit each week as well to make sure you stay up to date on new TikTok content ideas. Also, pay close attention to the For You page and what’s trending among your target audience.

Content and trends move extremely quickly on TikTok. If you want to integrate these sorts of trendy ideas into your content calendar to get more views, you need to act on them quickly. Think days, not weeks or months.

4. Understand TikTok SEO

TikTok search engine optimization (SEO) involves optimizing your content and account to improve their visibility on the network. SEO uses tactics to make it easier for TikTok users to stumble across you while searching for relevant content.

A few items to try include:

• Keywords: Use relevant keywords in your video descriptions, captions, hashtags and account info to help people find your content when searching. Keep this in mind when choosing a username as well.
• Trending hashtags: Use hashtags related to your niche to reach more users.
• Engagement: Encourage engagement by asking TikTok followers to like and comment on your videos. Their engagement—and your interactions with them—can boost visibility, since interaction plays a key role in TikTok’s algorithm.
• Location targeting: If you’re targeting local audiences, optimize your content for local searches by including location-specific hashtags or keywords.

If you’re not sure how to find relevant keywords, try TikTok’s built-in tools like keyphrase autocomplete. This feature gives you a ton of ideas related to your industry and customer pain points to create content that not only gets views but also ranks in search results.

Source: TikTok

5. Find the best times to post on TikTok

Timing your posts right increases the chances your audience will see them. According to our data, the best times to post on TikTok include:

• Tuesdays at 5 p.m.
• Wednesdays from 2 to 5 p.m.
• Thursdays from 3 to 5 p.m.

However, these times vary by industry, brand and location. There are also other factors that impact TikTok views and whether the algorithm picks up your content.

As a result, it’s best to experiment with different publishing frequencies and schedules rather than sticking to one-size-fits-all advice.

To find your own best times to post, pay attention to your TikTok analytics tools and when your audience is most likely to be online. Then, schedule your TikTok posts accordingly.

Maximize video performance and engagement

Once your content is discoverable, it’s time to focus on creating high-quality videos. Here are a few ways to make sure your videos shine.

6. Create a good hook

People often decide whether to watch a video within the first few seconds, which means your hook needs to be compelling enough to convince them to stick around.

A good hook can be a thought-provoking question, a bold statement, a nail-biter story or anything else you think will grab your audience’s attention.

A few types of hooks to try include:

• An immediate promise: Clearly state what the video will reveal or solve in one short statement.
• A fear of missing out: Tease what users will miss if they skip the video.
• Cultural relevance: Relate to a situation the viewer might be going through right now.

7. Create videos from TikTok comments

If someone leaves a question in the comments, respond with a text comment or with a new TikTok video. Choosing the video response creates a visible link between the new video and the original.

This tactic drives additional views to the original post. Curious viewers often click back on the original video to see the full context.

In this brand example, their social team used this tactic to spotlight a product. They turned a viewer comment into an opportunity to showcase the product’s aesthetics—earning strong views while keeping their content entertaining and on-brand.

Source: TikTok

Try coupling this strategy with other tactics to get more views on TikTok. For example, you could make a full-blown series where you reply to customers or answer questions regularly.

The bonus of using comments as content is that it naturally drives discussion, leading to more engagement, interactions and, ultimately, views.

8. Participate in TikTok challenges

There are many types of TikTok challenges, but the main two are branded challenges and community challenges. Branded challenges are challenges that relate back to your product or service to engage your audience. Community challenges are started by creators and TikTok users.

Try starting a unique branded challenge for your audience to participate in to see how much reach you can generate. Keep an eye out for community challenges that make sense for your brand or product to join to help expand your reach.

9. Create a lot of content

A typical rule of thumb is to post one to four times per day. If you want to keep up the momentum and grow your account, it’s a good idea to share as much content as often as you can. However, you also want to remain consistent, so make sure the content schedule you choose is sustainable.

Consider batch-creating content so that you have a lot to share for a week or two before you need to create more. Post daily at a minimum to increase the number of views on your TikTok account.

Creating a social media content calendar can help you plan diverse TikTok content in advance.

While some videos should be planned carefully, not all of them need to be.

By incorporating creators and customers into your strategy and posting off-the-cuff content, you can post more videos without as much editing. Many of the best brands on TikTok have a variety of content on their feeds.

Use data to refine your strategy

The more content you post, the more data you collect. Here are some ways this data will guide your future content and overall digital marketing strategy.

10. Track which videos drive the most engagement

Your TikTok analytics are a treasure trove of insights to help you understand what videos get the most engagement allowing you to do more of what works.

They may help you identify a type of content that gets you the most views, the topics your audience engages with most and patterns in which videos are watched all the way through.

Take your content planning a step further by also using Sprout Social’s TikTok analytics. In addition to basic metrics, Sprout uses your TikTok data to inform the best posting times for engagement based on your unique audience.

11. Use audience retention data to improve watch time

Getting someone to count as a view on your video is great, but you also want them to actually watch your video. For this to happen, you need to improve your audience retention rate.

Sprout Social also offers retention insights to help you understand how viewers are engaging with your content to identify areas for improvement. For example, see where in your videos viewers drop off to determine whether your videos are too long or if people lose interest at specific points.

These insights inform your future content to help keep viewers engaged for longer.

12. Spot trends using listening and analytics tools

It’s challenging to stay on top of TikTok trends, especially if you’re a busy business owner with other responsibilities. Thankfully, there are tools that monitor for these in the background when you can’t be online.

For example, Sprout’s Social Media Listening tool automatically sort through billions of data points to identify trends in seconds. It tracks consumer behavior related to specific topics so you always have one ear to the ground for trends within your industry.

These tools are a huge time-saver and help make sure you never miss an opportunity to get more views. Want to see it for yourself? Start a free trial with Sprout Social.

How to get more likes on TikTok

Ah, the age-old question: “How do you get likes on TikTok?” TikTok likes and views go hand in hand. The more you get of one, the more you get of the other.

Getting likes is less about increasing your visibility and more about engaging with your online community. Below are some tips to help you earn more engagement.

Create content that resonates and engages

To get more TikTok likes, you need to create quality content your target audience will enjoy seeing. Here are five ways to up your content game.

1. Create a multi-part series

If you’ve created a video that has performed well, use that to your advantage. Make it a multi-part series by coming up with more content of a similar nature.

For example, the Morning Brew team created a single video translating everyday terms into marketing buzzwords. Their audience loved it, so they started creating more videos with the same theme and format.

TikTok allows users to create playlists that are perfect for putting together a video series. Add all of the videos in a series to a list and make it easy for users to view similar videos within a single feed.

Source: TikTok

A few ideas for different playlists and content themes include:

• Customer showcases and testimonials
• Product demos, tutorials and how-tos
• Reaction videos
• Reply videos
• Q&A videos featuring your audience
• “Tip of the week” videos

All of the above provide opportunities to both educate and engage with your viewers. Given how much TikTok leans into the concept of “edutainment,” this strategy can be an effective way to get more TikTok likes.

If you find that a series gets traction, it makes sense to continue your momentum and make similar content.

2. Know your target audience

If you’re wondering why your engagement is low on TikTok, it’s time to think about why your content isn’t hitting.

Pop quiz: who’s your target audience? Knowing your customers and who you’re trying to reach on TikTok helps you to create content they want to see.

When you create content that your target audience actually enjoys, they’re going to be more likely to like it, share it with their friends and follow your account.

Start by creating customer personas. Put together profiles of exactly who you’re trying to reach. This gives you an understanding of which types of content each persona would want to consume.

For example, are your customers looking at reviews? Are they looking up answers to questions or specific pain points? This is where doing research related to TikTok keywords can be a huge help, especially as the platform leans more into its search features.

Next, analyze your competitors. What are they posting? Better yet, which of their posts gets the most likes and comments? How can you incorporate similar strategies with your audiences?

Use this knowledge to cater your videos to your specific audience, and adjust your content strategy based on their reception.

3. Cross-promote your videos

If you’re struggling on TikTok but have great engagement on another social network, a bit of cross-promotion goes a long way.

Share your TikTok videos on other platforms to spread the word and get your followers to cross over. Easily share your TikTok videos on your Instagram Stories, or repurpose TikTok videos as Instagram Reels or YouTube Shorts. Consider also sharing links to your TikTok videos on X (formerly known as Twitter) to cast a wider net.

Beyond that, don’t be shy about promoting your TikTok presence across additional marketing channels, such as your marketing emails or even product pages. It simply provides another touchpoint for you to engage with your customers.

4. Duet and stitch popular videos

Another way to create engaging content is by dueting or stitching an existing TikTok video. A stitch plays part of an existing video before you take over with your own recorded video. It’s a great way to add additional context or commentary to someone else’s content.

A duet places your video alongside an existing video. This is perfect for reacting to another video, like OREO did by reacting to a creator’s video featuring their cookies.

Source: TikTok

Incorporating duet and stitch videos into your strategy can be a great way to generate more likes—especially if you use videos from well-known creators. Like other tactics, it’s important to make sure you’re replying to relevant videos and not just trying to piggyback on trends for the sake of it.

5. Experiment with new video formats and styles

Experimenting is crucial on TikTok, especially as the algorithm and what ranks in the For You page changes rapidly. You can’t post the exact same types of content repeatedly and expect more likes.

There are plenty of details big and small to play around with for any given video, including:

• Video lengths (sub-15 second vs. 30+ seconds vs. 1+ minute videos)
• Voiceovers vs. no voiceovers
• Music vs. trending audio
• Content featuring customers vs. brand-generated videos

Another big detail to experiment with is less-polished content. Many brands make the mistake of going overboard with editing and making their content feel too produced. Notice that most of the viral TikTok content is raw and off-the-cuff, like this example.

That’s no coincidence. This detail is even more important for branded accounts that generally get less reach.

Also try creating TikTok ads from your best-performing videos to boost your exposure and engagement.

You may be surprised by what works and what doesn’t. You’ll never know until you create it.

Strengthen community engagement

Once your content is in check, focus on connecting with your viewers using these strategies.

6. Work with influencers and UGC creators

Partnering with well-known content creators as part of your influencer marketing strategy can be a great way to expand your community on TikTok.

If users see a familiar face, such as a TikTok influencer, athlete or celebrity, they’re likely to stick around and watch, like and follow your content. Similarly, if you have influencers create content featuring your brand on their own channels, their viewers may tap over to your profile and start watching some of your videos.

If you already incorporate influencer or user-generated content (UGC) into your TikTok strategy, you’re on the right track.

Pro-tip: Drive engagement and views further by tagging creators in your content like in the post below. This goes hand-in-hand with permitting creators to promote their videos but also increases the chances for creators to cross-promote your content to their own audiences. It’s a win-win!

Source: TikTok

Content that shows real people gets more engagement on TikTok. This is why many brands incorporate in-house employees or UGC creators to produce content for their business accounts.

7. Stay engaged with comments and live streams

TikTok has leaned heavily into its live-streaming features, which offer an opportunity to connect with consumers in real time.

Check out how Stratia Skin does a TikTok LIVE to promote products and engage customers in sync.

Source: TikTok

Filming a TikTok Live is no small feat and requires a lot of legwork and prep to do effectively. That said, it’s a prime way to make connections with your audience and get more engagement on your videos. Showing customers that you care builds loyalty and long-term viewership.

8. Collaborate with other accounts to reach new audiences

Collaborating with other creators can be a great way to reach a wider audience, providing a greater opportunity for engagement. This could include people in your industry, other brands or anyone else who might be a good fit.

For example, if you’re attending an event or doing a cross-promotion, it makes sense to get the most out of that partnership.

Check out this celebrity crossover with Airbnb’s TikTok account for inspiration.

Source: TikTok

Successful collaborations require planning. Think about your partnerships, events, product launches and other opportunities. Then, figure out how to align them with your TikTok content strategy.

Watch your TikTok growth skyrocket

Getting more views and likes on TikTok takes patience, effort and strategy, but the growth you experience as a result is often worth the work. By making your videos more discoverable, creating content that resonates and maximizing your community engagement, you experience these rewards sooner than later.

Spout’s social media management platform helps you create better content based on audience data and increase views by posting at the right times. It also connects you with the best brands and influencers for collaborations to expand your reach and identify relevant trends within seconds.

Speed your time to growth. Try out Sprout Social with a 30-day free trial.

How to get views on TikTok FAQs

How do I increase views on TikTok?

To increase your TikTok views, focus on creating high-quality content, using relevant keywords and hashtags and collaborating with other brands or influencers to reach new audiences. You can also participate in popular TikTok challenges or use trending audio clips and post at times when more people are online.

Why are my TikToks not getting views?

If you’re not getting views on TikTok, it could be because you’re posting at the wrong times, your content isn’t relevant to your audience or you’re using ineffective hooks. Low view counts could also stem from the quality of your video or a lack of keywords for TikTok’s algorithm to know what your video is about.

What is the 3-second rule on TikTok?

The three-second rule on TikTok suggests that it only takes three seconds for a viewer to decide whether they want to watch your video. After three seconds, they’re likely to click away from your video if they’re not interested, which is why creating a compelling hook is so important.

How much does TikTok pay for each view?

Through the Creator Fund and Creator Rewards Program, TikTok creators can earn anywhere from $0.02 to $0.40 per 1,000 views. The amount varies based on which program a creator is participating in, the video’s engagement level and how much money your video is making the platform in advertising spend.