Harnessing AI: Practical Applications in Digital...

Harnessing AI: Practical Applications in Digital...

Harnessing AI: Practical Applications in Digital...

We don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it … Read more

Google Posts B in Q2 Revenue,...

Google Posts $96B in Q2 Revenue,...

The numbers $96.4 billion — Alphabet’s revenue for Q2, up 14% year-over-year.  $54.1 billion — Q2 ad revenue generated by Google Search and affiliated properties like Gmail and Google Maps. $9.8 billion — YouTube’s Q2 advertising revenue, driven primarily by direct response and brand advertising. 450 million — Monthly active users of the Gemini app. … Read more

Threads is Developing More DM Options,...

Threads is Developing More DM Options,...

Despite initially resisting calls to add DMs to Threads, Meta recently conceded to user pressure on this front, and it’s now looking to quickly build out its messaging functionality within its Twitter clone app, by adding a range of new DM options that’ll bring Threads messaging more into line with other DM offerings. First off, … Read more

How to Use Snapchat for Business...

How to Use Snapchat for Business...

Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for … Read more

Everything You Need To Know

Everything You Need To Know

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to actually influence performance. For brands used to having more control, that was frustrating. Since then, a lot has changed. Google has … Read more

ABC Art Book – Playdough To...

ABC Art Book – Playdough To...

Making an ABC book is a fun, hands-on way to introduce children to letters and help them understand how those letters are used to make words. This free printable ABC book takes all of that learning one step further by introducing kids to art techniques including apple printing, car painting and (my personal favorite!) elbow stamping!! … Read more

B2B Influencer Marketing Survey Insights

B2B Influencer Marketing Survey Insights

Consider sharing with your audience Reading Time: 2 minutes One of the challenges facing B2B brands when it comes to influencer marketing is that there simply isn’t much data and information available to help guide marketers on how best to pursue campaigns and initiatives. How much should B2B influencers be paid? What kinds of work … Read more

5 best CRMs for mortgage businesses...

5 best CRMs for mortgage businesses...

As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spreadsheets just don’t cut it anymore. A CRM can help you with almost all of those aspects (depending on the CRM), which is why choosing the best mortgage CRM is crucial.

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Google Eyes Publisher Deals to Train...

Google Eyes Publisher Deals to Train...

After largely sitting out the AI licensing land grab, Google is now approaching news publishers with deals to train its models—signaling a shift in strategy as rivals like OpenAI and Perplexity race ahead with content partnerships. The tech giant is recruiting 20 national news outlets as part of a licensing “pilot project,” according to Bloomberg.  “We’ve … Read more

Top 16 Sentiment Analysis Tools to...

Top 16 Sentiment Analysis Tools to...

Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions … Read more