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You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers, and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle. Twitter’s built-in analytics provide basic metrics such as follower counts and impressions. To truly understand what’s working and how your … Read more

An effective social media strategy depends on an in-depth understanding of your audience. Knowing what topics interest your audience helps you craft content and messages that resonate with them. To stay in tune, brands rely on social listening tools. These tools let you tap into the conversations that your audience is engaging in. Social listening … Read more

It’s San Diego Comic-Con time. With numerous new and returning TV series set to debut this summer and fall, there’s plenty to celebrate for fans at 2025 Comic-Con this weekend. Among the highlights, Paramount is bringing back Paramount+’s The Lodge for a third year in a row to showcase series like Dexter: Resurrection and Star … Read more

Reddit can connect you with highly specific, interest-driven audiences, making it a powerful platform for targeted marketing. But redditors are quick to spot anything that feels like traditional advertising, so success here requires a different approach. To win redditors’ trust, lead with transparency, value and a clear understanding of Reddit culture. The community-led platform offers … Read more