Frank M – Page 24 – Online Video Marketing

Meta’s Breakdown Effect: What Advertisers Need...

July 21, 2025 by Frank M

One of the most common sources of misunderstanding among Meta advertisers centers around the dynamic distribution of budget to various assets. Meta refers to this misunderstanding as the “breakdown effect.” The danger of the breakdown effect is that it leads advertisers to believe their budget is being misallocated. As a result, they may take … Read more

The Ultimate Science of Reading Guide

July 21, 2025 by Frank M

If you’re like so many teachers and homeschoolers I’ve talked to, somewhere along the way, you have probably been told that learning to read is like learning to talk – children can teach themselves how to do it without much adult intervention. But if you follow me on Instagram, you already know that’s simply not … Read more

Measuring inclusive marketing — why traditional...

July 21, 2025 by Frank M

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.

How to Become a Digital Marketer...

July 21, 2025 by Frank M

If you’ve been searching for how to become a digital marketer, chances are you’ve already run into dozens of articles listing the same steps: take a course, get certified, apply for entry-level jobs. But if your goal is more than just getting hired — if you want to build a strategic, sustainable, future-ready marketing career … Read more

Decades of Economic Dread Pushes Back-to-School...

July 21, 2025 by Frank M

This year, National Retail Federation data showed that 67% of back-to-school shopping was well underway by the beginning of July. That early start represented a 55% increase from 2024 and the highest rate the trade group had recorded since 2018. The backward creep of back-to-school shopping is hard to miss, especially for those doing it. … Read more

Baby Footprint Poems – 6 printable...

July 21, 2025 by Frank M

Baby footprints are so tiny and adorable! What better way to treasure your babies footprints than to display them alongside a baby footprint quote or poem. We have a selection of 6 different free printable footprint poems and quotes to make creating this beautiful baby craft really easy. A keepsake poem next to little footprints … Read more

Father’s Day Tie Card (with free...

July 21, 2025 by Frank M

Are you looking for an easy Father’s Day card idea? Making a Father’s Day tie card is such a fun and easy Father’s day craft that is perfect for toddlers and preschoolers to make for dad. Kids can use their fingerprints or design their own paper craft tie to let dad know that he is … Read more

Instagram Tests Auto Scroll Option for...

July 21, 2025 by Frank M

Instagram’s testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG’s algorithm. As you can see in this example, posted by @earningwithdedra (and shared by Lindsey Gamble), some IG users now have a new “Auto scroll” toggle within their … Read more

Tailor Text Variations to Personas

July 20, 2025 by Frank M

Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation, it explains: You can … Read more