Website and Instant Forms Conversion Location

This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or send people to your website to collect leads. There are lots of opinions on this, and you can test it by creating separate ad sets. But this new option could … Read more

Does Meta’s streamlined Advantage+ Campaign setup for Sales, Leads, and App objectives eliminate targeting control that we once had with original audiences? This is the claim I’ve seen from many advertisers. Let’s investigate. If you have the new campaign setup, this is what you’ll see when creating a Sales campaign… The prior version would … Read more

I spotted a new option in instant forms that provides flexibility for how your potential leads answer questions. Let’s take a closer look… Select All That Apply When creating a multiple choice question for your instant form, you may see a checkbox to “Allow multiple responses.” Let’s say we’re asking what kind of pet … Read more