Does Meta’s Advantage+ Campaign Setup Impact...

Does Meta’s Advantage+ Campaign Setup Impact...

Does Meta’s Advantage+ Campaign Setup Impact...

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Does Meta’s streamlined Advantage+ Campaign setup for Sales, Leads, and App objectives eliminate targeting control that we once had with original audiences? This is the claim I’ve seen from many advertisers. Let’s investigate. If you have the new campaign setup, this is what you’ll see when creating a Sales campaign… The prior version would … Read more

Slinky Phonemic Awareness Game – Playdough...

Slinky Phonemic Awareness Game – Playdough...

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If you’ve ever had a student who could sound out each letter in a CVC word but, when it came time to blend those sounds together, they said something else instead like “D-O-G. Drop?” then this phonemic awareness game is for you. Grab a slinky and get ready to s-t-r-e-t-c-h students’ phonemic awareness. Kids will … Read more

Ad Awards Rush to Tighten AI...

Ad Awards Rush to Tighten AI...

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After one of the most controversial Cannes Lions in history, other ad industry awards shows are tightening their protocols around the use of artificial intelligence (AI) in awards submissions. The One Club for Creativity, the Clio Awards, and D&AD told ADWEEK they are reviewing their guidelines around AI ahead of opening for submissions later this … Read more

Spotlight on UK Beauty Influencers for...

Spotlight on UK Beauty Influencers for...

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Beauty influencers do more than set trends—they also drive the conversations and conversions that matter. As social media is now the starting point for product discovery, influencer marketing in the UK has become essential for beauty brands looking to deepen loyalty, boost awareness and move the needle on sales. These creators don’t just post—they shape buying decisions … Read more

Allow Multiple Responses to Instant Form...

Allow Multiple Responses to Instant Form...

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I spotted a new option in instant forms that provides flexibility for how your potential leads answer questions. Let’s take a closer look… Select All That Apply When creating a multiple choice question for your instant form, you may see a checkbox to “Allow multiple responses.” Let’s say we’re asking what kind of pet … Read more

Sub Plans – Playdough To Plato

Sub Plans – Playdough To Plato

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No batch of chicken soup could ever be strong enough to cure the sub planning blues… Especially when you already feel lousy! This makes it easy for you to pull together sub plans that’ll last you for DAYS. And when you spend 15 minutes setting everything up NOW, it’ll be ready to go *whenever* you … Read more

TelevisaUnivision Debuts ViX’s First Microdramas

TelevisaUnivision Debuts ViX’s First Microdramas

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Today, TelevisaUnivision’s Spanish-language streaming platform, ViX, launched its microcontent, which looks to shake up advertising on a macro level. Microdramas are short-form, vertical scripted series designed for mobile devices. The first five episodes will premiere on ViXMicro’s social media channels for free across Instagram, TikTok, Facebook, and X, while subsequent episodes will be made available … Read more

Hands On with Threads Feed Placement

Hands On with Threads Feed Placement

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Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it. Let’s take a look… Where to Find It When creating a new ad set, you may see a message under Placements that reads, “Introducing ads in Threads.” When you switch … Read more