Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025 Reading Time: 3 minutes Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for advertisers, but traditional advertising methods are no longer enough. In 2024, brands witnessed record-breaking … Read more
Really! More than 50% Did you know that the Present Simple is the most commonly used tense in spoken and written English? It accounts for between *50-60% of English communication. The second most commonly used tense is the Past Simple with nearly *20% usage. The number one song in the USA right now is YMCA … Read more
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer. But … Read more
Google Search Console Core Web Vitals (CWV) reporting for mobile is experiencing a dip that is confirmed to be related to the Chrome User Experience Report (CrUX). Search Console CWV reports for mobile performance show a marked dip beginning around July 10, at which point the reporting appears to stop completely. Table of Contents 1. … Read more
A Strong Portfolio with Proven Results Look for a production company with a diverse portfolio that showcases high-quality visuals and effective storytelling. Beyond aesthetics, consider whether their work has driven real results for their clients—whether that’s increased brand awareness, stronger engagement, or better recruitment efforts. A well-rounded portfolio demonstrates both technical skill and strategic thinking. … Read more
One of the enduring problems for many IELTS test-takers is being able to use uncountable and plural nouns correctly. Today, Nick and I take a deep-dive into the common problems that IELTS test-takers make in their writing and speaking. We will spend a lot of time discussing the definite article (the), so I strongly recommend … Read more
Small in size but big in fun, pony rides are always a major hit! A ride on a pony is a memorable, active experience your kids will never forget. Even if your child is hesitant to go for a ride, just the sight of a pony trotting around leaves a lasting impression. Pony rides help … Read more
Looking to add LinkedIn ads into your digital marketing mix? It’s worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream. In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and … Read more
VDO MaxView: Powering Views and Profits Reading Time: 2 minutes 2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization while preserving a smooth user experience. Built to deliver premium ad placements, maximize revenue, and boost engagement, VDO MaxView seamlessly integrates into content, giving … Read more
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly … Read more