I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers…
X Restricts Emoji Use in Promoted...
After recently outlawing hashtags in promoted posts, X is now taking aim at another aesthetic element, with the platform implementing new restrictions on ads that contain more than one emoji. Because, reasons. As X explains in the above notification (highlighted by social media expert Matt Navarra): “Effective shortly, ads with more than one emoji in … Read more
Website and Instant Forms Conversion Location
This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or send people to your website to collect leads. There are lots of opinions on this, and you can test it by creating separate ad sets. But this new option could … Read more
Sight Word List Sorted by Phonics...
Say “goodbye” to the old way of teaching sight words and “hello” to the brain-friendly way that’s guaranteed to boost students’ learning Are you teaching sight words by how frequently they appear in text and not seeing big results with your students? If you’re ready for a better way to teach sight words, these pre-sorted … Read more
Does Meta’s Advantage+ Campaign Setup Impact...
Does Meta’s streamlined Advantage+ Campaign setup for Sales, Leads, and App objectives eliminate targeting control that we once had with original audiences? This is the claim I’ve seen from many advertisers. Let’s investigate. If you have the new campaign setup, this is what you’ll see when creating a Sales campaign… The prior version would … Read more
Slinky Phonemic Awareness Game – Playdough...
If you’ve ever had a student who could sound out each letter in a CVC word but, when it came time to blend those sounds together, they said something else instead like “D-O-G. Drop?” then this phonemic awareness game is for you. Grab a slinky and get ready to s-t-r-e-t-c-h students’ phonemic awareness. Kids will … Read more
How to go from marketer to...
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way.
Ad Awards Rush to Tighten AI...
After one of the most controversial Cannes Lions in history, other ad industry awards shows are tightening their protocols around the use of artificial intelligence (AI) in awards submissions. The One Club for Creativity, the Clio Awards, and D&AD told ADWEEK they are reviewing their guidelines around AI ahead of opening for submissions later this … Read more
Spotlight on UK Beauty Influencers for...
Beauty influencers do more than set trends—they also drive the conversations and conversions that matter. As social media is now the starting point for product discovery, influencer marketing in the UK has become essential for beauty brands looking to deepen loyalty, boost awareness and move the needle on sales. These creators don’t just post—they shape buying decisions … Read more
Allow Multiple Responses to Instant Form...
I spotted a new option in instant forms that provides flexibility for how your potential leads answer questions. Let’s take a closer look… Select All That Apply When creating a multiple choice question for your instant form, you may see a checkbox to “Allow multiple responses.” Let’s say we’re asking what kind of pet … Read more