Looking to add LinkedIn ads into your digital marketing mix? It’s worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream. In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and … Read more
VDO MaxView: Powering Views and Profits Reading Time: 2 minutes 2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization while preserving a smooth user experience. Built to deliver premium ad placements, maximize revenue, and boost engagement, VDO MaxView seamlessly integrates into content, giving … Read more
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly … Read more
Connected TV (CTV) has quickly become a key channel for brands and advertisers as more viewers move from traditional TV to streaming platforms. And it’s no wonder! CTV advertising combines TV’s broad reach with the precise targeting of digital advertising — the perfect mix. For advertisers and brands looking to follow this industry shift, here’s … Read more
Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll get AI-generated options. This includes versions of your creative with AI-generated background variations… and also new AI-generated images inspired by your original creative. When selected, they’ll be used in place … Read more
Reddit is widely considered the top online forum, especially in terms of user activity, content diversity, and cultural influence. And now you can tap into valuable insights with the new Reddit social listening tool available from Agorapulse. We’re really excited about the new addition, and we think you will be too. Let’s take a closer … Read more
Why We Travel We regularly travel for productions and have built the capabilities to do so efficiently and effectively. Our travel-ready lighting and camera kits allow us to work anywhere in the country, and we’ve developed a streamlined process to navigate the unique challenges that can come with these shoots. We’ve been fortunate to travel … Read more
Singing colors, flying colors, the colors of villages, gardens, and nature… all of the artists in these eight picture books were inspired by color. But the connection between their stories goes beyond the color palettes of their worlds. Each artist felt a calling that they couldn’t ignore, even when the people around them, whom they … Read more
If you’re ready to dive into Pinterest advertising, you’re in the right place. Getting your ad formats and specs right isn’t just about meeting technical requirements — it’s about creating content that actually performs well in Pinterest’s unique visual search environment. Standard Pin Ads Standard Pin ads are your bread and butter; they’re the format … Read more
ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to … Read more