Happy Halloween, everyone! I promise to keep this short and snappy so you can focus on costumes and candy in the very near future. By starting a sentence with later, tomorrow, next week, or next year, you’re setting yourself up to look toward the FUTURE TENSE. So as not to put you on the spot, … Read more
February 2, 2024 by Aaron When you enter a store, first impressions tend to stick around and help you define your thoughts on it. If you’re treated well and your transaction goes smoothly, then there’s a good chance you’ll come back. If the product you bought is good quality and lasts a long time, then … Read more
Almost half of all creator ads on Meta don’t adhere to social media advertising best practices, according to a new report from CreativeX. The report analyzed 1.6 million ads, equivalent to $2 billion worth of ad spend, to look at the performance of creator ads. CreativeX looked at a mix of creators’ and brands’ ads … Read more
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025 Reading Time: 3 minutes Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for advertisers, but traditional advertising methods are no longer enough. In 2024, brands witnessed record-breaking … Read more
Really! More than 50% Did you know that the Present Simple is the most commonly used tense in spoken and written English? It accounts for between *50-60% of English communication. The second most commonly used tense is the Past Simple with nearly *20% usage. The number one song in the USA right now is YMCA … Read more
When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. The biggest shift I’ve … Read more
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer. But … Read more
Google Search Console Core Web Vitals (CWV) reporting for mobile is experiencing a dip that is confirmed to be related to the Chrome User Experience Report (CrUX). Search Console CWV reports for mobile performance show a marked dip beginning around July 10, at which point the reporting appears to stop completely. Table of Contents 1. … Read more
A Strong Portfolio with Proven Results Look for a production company with a diverse portfolio that showcases high-quality visuals and effective storytelling. Beyond aesthetics, consider whether their work has driven real results for their clients—whether that’s increased brand awareness, stronger engagement, or better recruitment efforts. A well-rounded portfolio demonstrates both technical skill and strategic thinking. … Read more
One of the enduring problems for many IELTS test-takers is being able to use uncountable and plural nouns correctly. Today, Nick and I take a deep-dive into the common problems that IELTS test-takers make in their writing and speaking. We will spend a lot of time discussing the definite article (the), so I strongly recommend … Read more