Introduction to Influencer Marketing In today’s digital age, influencer marketing has become a powerful tool for businesses of all sizes. Whether you’re a startup or an established brand, leveraging the influence of social media personalities can help you reach new audiences, build trust, and drive sales. In this blog post, we will explore how to … Read more
Sell-side platform PubMatic is rolling out an AI-powered platform that brings together media buyers and connected TV publishers like DirecTV, Spectrum Reach, and Roku for real-time advertising opportunities on live sports programming. Using AI, the platform, dubbed the Live Sports Marketplace, scans live game and viewership data to identify high-interest, high-engagement moments—like an especially tense … Read more
7 Years of VDO.AI: Journey and Future Plans Reading Time: 4 minutes Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in … Read more
Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest mistake (or missed opportunity) I see companies make repeatedly is not selling the value of their webinars and online events enough. This is … Read more
Yes! That’s right – this week Nick and I are looking at a grammar point – parallelism! This is not a topic that is widely discussed in the IELTS world, but if you are looking for a score of 7.0 or higher in Writing, it is definitely something that you should pay attention to. In … Read more
If you are looking for easy rock painting ideas for kids you will love these painted rock fairy houses. Follow our step by step instructions to learn how to make painted rock fairy houses using a few simple rock painting supplies. Kids will love this easy painted rock craft which will leave them with a … Read more
Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics: likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to … Read more
There’s a quiet shift happening across social platforms — and it’s not about algorithms or viral soundbites. It’s about community. Instagram has broadcast channels. YouTube has community posts. Snapchat leans on private stories. Messaging features are showing up inside apps that once only cared about public feeds. Now, TikTok is joining the party with bulletin … Read more
We genuinely enjoy capturing live events. Not just for the production experience, but for how much we learn from them as well. We spent two days filming a series of sessions focused on clean energy: from tax credits and funding opportunities to the broader impact these initiatives have on our world today. The Setup This … Read more
Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. We asked business owners, designers, and marketers how to leverage customizable video players; they shared real-world gains with examples you can replicate. When swapping out generic for customized video players:  Webyansh increased watch times by 34% and … Read more
