Beyond Gen Z: Meet the Forgotten Power Consumers Reading Time: 2 minutes In India’s rapidly evolving consumer landscape, Gen Z often steals the spotlight. As digital natives, their influence on trends, social media behavior, and even product choices is undeniable. But here’s a hard truth: Gen Z is not the only audience that matters, especially … Read more
I relied heavily on my trusty Roget’s Thesaurus throughout high school and college. These days, lucky writers can easily access synonyms on mobile phones and computers. If you aren’t already a fan of synonyms, I hope you will be after reading this post!  4 REASONS WHY YOU SHOULD LOVE SYNONYMS Reason #1: Eliminate Repetition Why … Read more
Email marketing is not the sexiest kid on the digital marketing block by any means. Source While other marketers are telling you you need to be creating Instagram Reels or spending hours a day on Clubhouse, I’m here to tell you that it pays to invest in getting your digital marketing house in order first. … Read more
In a 2023 report, Mariott International noted that group bookings made up a massive 24% of their worldwide reservations. Event planning companies that frequently makes such reservations are thus crucial to a hotel’s sales and overall image. You can lure more such businesses with appropriate and compelling content in your hotel marketing. With blog posts … Read more
Visual Captive has been featured in SetHero’s article Top 41 Video Production Companies in Minneapolis-St. Paul, Minnesota. SetHero is a trusted resource for film and video professionals, and it’s wonderful to see our video production company recognized alongside so many talented production companies in the region. A big thank you to the SetHero team for … Read more
This is the ninth tutorial in our series CONNECTING WITH THE ELEMENTS – How to Teach the Elements & Principles of Art. This week we’re featuring PROPORTION. This simple snowman drawing can be a great introduction to the concept of proportion for younger students, using nothing more than their own hand to measure and help … Read more
Introduction to Influencer Marketing In today’s digital age, influencer marketing has become a powerful tool for businesses of all sizes. Whether you’re a startup or an established brand, leveraging the influence of social media personalities can help you reach new audiences, build trust, and drive sales. In this blog post, we will explore how to … Read more
Sell-side platform PubMatic is rolling out an AI-powered platform that brings together media buyers and connected TV publishers like DirecTV, Spectrum Reach, and Roku for real-time advertising opportunities on live sports programming. Using AI, the platform, dubbed the Live Sports Marketplace, scans live game and viewership data to identify high-interest, high-engagement moments—like an especially tense … Read more
7 Years of VDO.AI: Journey and Future Plans Reading Time: 4 minutes Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in … Read more
Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest mistake (or missed opportunity) I see companies make repeatedly is not selling the value of their webinars and online events enough. This is … Read more
