Responsible AI Marketing: Where Innovation Meets...

Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today’s AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of … Read more

Here’s how to improve your AI-generated text… On a prior video, I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something … Read more

SEO has always been a game of adaptation. From the early days of keyword stuffing to today’s complex algorithms, staying visible online means keeping up with changes. But now, artificial intelligence has entered the scene, and the game is evolving faster than ever. AI isn’t just a shiny new tool; it’s fundamentally changing how search … Read more

Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on … Read more

Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we’re cutting through the noise and getting down to business. We’re living in a world where AI seems to dominate every conversation in the … Read more

Value optimization for any non-purchase event? It’s coming, assuming you don’t have it already. Here’s what we know… The Announcement In a recent announcement about updates to conversion tools, Meta shared this: If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally] Optimizing for Value allows … Read more

Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening … Read more