Value Optimization for Non-Purchase Events

Value optimization for any non-purchase event? It’s coming, assuming you don’t have it already. Here’s what we know… The Announcement In a recent announcement about updates to conversion tools, Meta shared this: If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally] Optimizing for Value allows … Read more

Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening … Read more

Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions. Traditional CRM systems often fall short because they lack the specialized features property managers need to thrive. Property management CRM software addresses … Read more

If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popularity among all ages, now ranking third with 50% of U.S. adults. Plus, Instagram shoppers of all ages spend the most, being … Read more

After testing for more than a year, Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this is Meta’s way to gamify and encourage implementation of best practices. If you’re a cynic, you’ll ignore this as a silly way to get you to spend more money. Don’t be … Read more

Product Marketing Managers, let’s face it: you’re juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It’s like trying to solve a Rubik’s Cube while riding a unicycle – challenging, to say the least. But what if there was a way … Read more

There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements, naturally, needed to be updated. Here’s what you need to know… The New Requirements Value optimization, of course, allows advertisers to have the algorithm prioritize the value of events (Return … Read more

Forget everything you thought you knew about AI content marketing. It’s time to trade in those old-school strategies for a shiny new approach, one where artificial intelligence isn’t just a buzzword, but your secret weapon for conquering the content universe. Imagine this: It’s 1799, and a group of soldiers in Napoleon’s army stumbles upon a … Read more

I know prompting can seem easy at first glance. Go to your favorite AI tool, type in what you want, and then watch AI generate a ton of options in seconds. But it’s hardly that straightforward. If your prompts aren’t specific, AI generates results based on what it thinks you want. It’s similar to hiring … Read more