A Complete Guide to Meta Ads...

Attribution, or how Meta gives credit to an ad for conversions, is central to advertising. But it’s more complex than just knowing the default is 7-day click and 1-day view. There are many layers to this that can lead to confusion and misinterpretations of results. My goal with this post is to provide a … Read more

Consider sharing with your audience Reading Time: 5 minutes Ever finish a video interview and think, “Now what?” You know there’s a blog post hiding in there somewhere, but the idea of rewatching the whole thing and typing it out line by line feels like a chore you didn’t sign up for. Do you really … Read more

Advertisers are reporting seeing different options under a new creative breakdown. I’ve recorded separate videos on the breakdown options for Flexible Format and Image Generation. But a small percentage of advertisers are seeing a third option: Related Media. What is Related Media, and how would this new breakdown apply? What is Related Media? If … Read more

Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today’s AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of … Read more

Here’s how to improve your AI-generated text… On a prior video, I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something … Read more

SEO has always been a game of adaptation. From the early days of keyword stuffing to today’s complex algorithms, staying visible online means keeping up with changes. But now, artificial intelligence has entered the scene, and the game is evolving faster than ever. AI isn’t just a shiny new tool; it’s fundamentally changing how search … Read more

Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on … Read more