Problem with GA4 Integration – Jon...

The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being completely unclear… Low Connection Quality Recently, I noticed that my connection quality had updated to “Low.” The explanation Meta gave for the “low” designation was that at least one of … Read more

“Information is at the core of human progress,” shared Google CEO Sundar Pichai in today’s announcement of Gemini 2.0. “It’s why we’ve focused for more than 26 years on our mission to organize the world’s information and make it accessible and useful.” Imagine having an AI assistant that doesn’t just understand your marketing needs, but … Read more

Kittl Design Tool is worthy of adding to your toolkit for DIY Design (especially the Kittl AI features). In this post, we break down why you should consider Kittl as part of your DIY Design arsenal. Kittl Design gives you amazing typography through to mind-blowing Kittl AI features. BY DONNA MORITZ | PUBLISHED OCTOBER 2024 … Read more

Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know. Here’s what to look for… How it Works When you upload an image while creating an ad, you may see the option to “crop and expand.” Using AI, this allows … Read more

If you’re searching for Black Friday Software Deals for Marketers in 2024 – you have come to the right place. And Cyber Monday too of course! Let the deals begin. Image by Patrick Fore, Unsplash BY DONNA MORITZ | UPDATED NOVEMBER 2024 Please note: this blog post is currently being updated for Black Friday 2024 … Read more

The world of AI content writing is rapidly evolving, and it can be challenging to keep up with the latest tools and techniques. But don’t worry, the “CAR” framework provides a clear and practical approach to prompt engineering, helping you harness the power of AI for content creation. Why a framework? Because it provides structure … Read more

With more than 1.5 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. So how can you capture some of this engagement? Let’s get one thing straight: The answer is NOT buying likes or joining engagement pods. Instead, we’ll teach … Read more

There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, … Read more