2025 Advertising Goldmine: How Brands Can Dominate Q1 and Q2 in India Reading Time: 5 minutes India is brimming with opportunities for advertisers to amplify engagement, broaden their reach, and maximise ROI. With 2024 setting the benchmarks for increased event-based advertising spending, it’s time for advertisers to capitalise on 2025 opportunities for even bigger success. … Read more
Local Collaboration Minneapolis has a deep pool of skilled professionals—DPs, cinematographers, editors, gaffers, grips, and more. Hiring locally is a great advantage by ensuring that every project benefits from the expertise of people who know the industry and the city inside and out. By partnering with area studios and rental houses, we streamline production logistics … Read more
With our last platform update, we added new playlist filtering options and launched the Vertical Lightbox content unit — and we’re not slowing down. With Platform Update 7.4., we are introducing our brand-new OTT Traffic Driver content unit and several exciting upgrades for our OTT Builder. Check the full Platform Update 7.4. changelog down below. … Read more
There’s a major corporate client you have been eyeing. You know you will win this for sure; your property has all the amenities necessary, and you can offer a competitive price. All excited you respond to the client’s request for proposal (RFP). Days pass, and you receive no response, and eventually find out that the … Read more
VDO MaxView: Powering Views and Profits Reading Time: 2 minutes 2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization while preserving a smooth user experience. Built to deliver premium ad placements, maximize revenue, and boost engagement, VDO MaxView seamlessly integrates into content, giving … Read more
Why We Travel We regularly travel for productions and have built the capabilities to do so efficiently and effectively. Our travel-ready lighting and camera kits allow us to work anywhere in the country, and we’ve developed a streamlined process to navigate the unique challenges that can come with these shoots. We’ve been fortunate to travel … Read more
Video lead generation is the strategic use of video content to attract, capture, and convert leads into loyal customers. In other words, once you get eyeballs on your video content, how do you persuade viewers to join your audience? We asked professional marketers and business owners to share their tips with real-world examples. Use their … Read more
In a 2023 report, Mariott International noted that group bookings made up a massive 24% of their worldwide reservations. Event planning companies that frequently makes such reservations are thus crucial to a hotel’s sales and overall image. You can lure more such businesses with appropriate and compelling content in your hotel marketing. With blog posts … Read more
7 Years of VDO.AI: Journey and Future Plans Reading Time: 4 minutes Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in … Read more
We genuinely enjoy capturing live events. Not just for the production experience, but for how much we learn from them as well. We spent two days filming a series of sessions focused on clean energy: from tax credits and funding opportunities to the broader impact these initiatives have on our world today. The Setup This … Read more
