X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public … Read more
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but the level of satisfaction varies by company size. Marketers and marketing ops professionals at mid-size companies were most likely to express … Read more
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools … Read more
Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands trying to future-proof their SEO strategies. Today’s Memo is the first in a two-part series where I’m covering a tactical deep dive into one of … Read more
Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability rated at a severity level of 8.1. At the time of publishing, there is no patch to fix the problem. Screenshot Showing 8.1 Severity Rating Malcure Malware Scanner Vulnerability The Malcure Malware Scanner plugin, installed on over … Read more
Google Search Console Core Web Vitals (CWV) reporting for mobile is experiencing a dip that is confirmed to be related to the Chrome User Experience Report (CrUX). Search Console CWV reports for mobile performance show a marked dip beginning around July 10, at which point the reporting appears to stop completely. Table of Contents 1. … Read more
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly … Read more
ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to … Read more
Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear goal. I’ve seen this pattern destroy more campaigns than I can count. The problem isn’t bad ads or wrong keywords – it’s “actionism.” That’s when … Read more
We’ve updated this guide with information on frequency capping for brand awareness campaigns. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated … Read more
