In our digital age, video marketing stands out as a powerful medium for communication. More than just delivering information, videos let viewers gauge authenticity through subtle body language and vocal cues. This makes video a highly effective yet intimidating format. Showcasing Authenticity Videos provide a great chance to build trust with your audience, but this … Read more
When filming corporate video for conferences or events, we always anticipate certain presentation and schedule constraints that require careful planning. At this conference, we heavily relied on the schedule to ensure we captured all the necessary footage for the final deliverable. Our plan was to use the first day to gather most of the b-roll … Read more
Have you considered utilizing a video production company to help capture your corporate event? Event videography is a great tool to enhance your conference. It not only entices potential attendees but also highlights your company’s achievements and showcases what your event has to offer. A well-crafted corporate video provides a genuine glimpse into the atmosphere … Read more
We frequently help clients update existing videos that no longer align with their brand or company changes. During client calls, we often ask the following questions: What’s the purpose of creating an updated brand story? Where will the finished video live? What’s the new message you’re trying to get across to existing and prospective clients? … Read more
In November, Visual Captive had the opportunity to work with Arctic Wolf again, creating new videos focused on incident response. It was a fun shoot that included interviews and behind-the-scenes moments. One challenge we faced was knowing where to position our lighting to showcase Arctic Wolf’s signature blue hues while also providing enough illumination to … Read more
Struggling to turn RFPs into confirmed bookings? You’re not alone. The hotel sector states its RFP win rates are between 5-7%. The first step towards generating group business is mastering the Request for Proposal (RFP) process, however, many hotel sales teams find it to be a challenge and time-consuming. Want to make your proposal stand … Read more
We recently had the opportunity to collaborate with NetSPI on a fun project—producing two episodes of their podcast, Agent of Influence, hosted by their Field Chief Information Security Officer (CISO), Nabil Hannan. This project was especially exciting for us because podcast production isn’t something we typically do at Visual Captive. We’re always eager to broaden … Read more
How do event planners choose a hotel for their next conference or group gathering? The answer lies in digital marketing. MICE and SMERF groups rely on online research before booking, evaluating venues based on website content, social proof, and digital interactions. Without a strong digital presence, hotels risk losing high-value group sales. Planners expect seamless … Read more
Video content is a powerful tool for businesses to tell their story, engage their audience, and achieve meaningful results. From brand videos and customer testimonials to internal communications and training materials, corporate video production has become essential for businesses looking to stand out in a competitive marketplace. Why should a business partner with a corporate … Read more
The trends, the takeaways, and where to start implementing. From June 16–19, 2025, nearly 6,000 hospitality professionals came together in Indianapolis for HITEC—the world’s largest and most influential hospitality technology conference. With over 360 exhibitors, packed keynotes, and next-gen innovations from both budding startups and established players, HITEC 2025 wasn’t just a tech showcase—it was … Read more
