2025: The Year of Publisher Profitability – Seize The First Mover’s Advantage Reading Time: 3 minutes The digital advertising landscape is evolving rapidly, and 2025 promises to be a transformative year for publishers. With native and video ads driving higher revenue and engagement, a shift toward contextual targeting, and advancements in supply path optimization (SPO), … Read more
Partnering with local video production companies to create case studies and client success stories brings successful partnerships to life, highlighting the full journey and real-world results. For this shoot, we worked with The Gorman Center for Fine Dentistry, featuring Prosthodontist Dr. Lexi Lippe. The Gorman Center had a great experience using BankCherokee’s services for their … Read more
In the hotel industry, speed is everything when it comes to closing bookings. According to studies, 72% of tourists would rather schedule their trip online. However, many hotels, meanwhile, struggle with poor response times, lack of personalization, and inadequate follow-up best practices that result in lost income. The sales cycle is vital here as it … Read more
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025 Reading Time: 3 minutes Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for advertisers, but traditional advertising methods are no longer enough. In 2024, brands witnessed record-breaking … Read more
A Strong Portfolio with Proven Results Look for a production company with a diverse portfolio that showcases high-quality visuals and effective storytelling. Beyond aesthetics, consider whether their work has driven real results for their clients—whether that’s increased brand awareness, stronger engagement, or better recruitment efforts. A well-rounded portfolio demonstrates both technical skill and strategic thinking. … Read more
Connected TV (CTV) has quickly become a key channel for brands and advertisers as more viewers move from traditional TV to streaming platforms. And it’s no wonder! CTV advertising combines TV’s broad reach with the precise targeting of digital advertising — the perfect mix. For advertisers and brands looking to follow this industry shift, here’s … Read more
Most email clients do not support video playback within emails. However, you can strategically embed videos in your email campaigns by sharing a thumbnail with link to your video landing page. Even without video, email marketing earns an average of $36 per $1 spent across industries. But add video? Click-through engagement triples. To leverage the … Read more
In 2024, the global hospitality market hit $4.9 trillion, driven by rising travel demand and regional recovery. But as opportunities grow, so do expectations.Travelers now want faster responses, personalized communication, and services in their preferred language. A McKinsey study shows that 71% of consumers expect personalized interactions, while Oracle reports that 73% of guests prefer … Read more
Beyond Gen Z: Meet the Forgotten Power Consumers Reading Time: 2 minutes In India’s rapidly evolving consumer landscape, Gen Z often steals the spotlight. As digital natives, their influence on trends, social media behavior, and even product choices is undeniable. But here’s a hard truth: Gen Z is not the only audience that matters, especially … Read more
Visual Captive has been featured in SetHero’s article Top 41 Video Production Companies in Minneapolis-St. Paul, Minnesota. SetHero is a trusted resource for film and video professionals, and it’s wonderful to see our video production company recognized alongside so many talented production companies in the region. A big thank you to the SetHero team for … Read more
